The social team your rescue always needed.
WhiskerWire is a done-for-you social media agency for animal rescues. We run adoption pushes, foster pleas, fundraising carousels, donor storytelling, and paid social — so your team can keep doing the actual work of saving pets.
Free for licensed rescues, shelters, and animal control
WhiskerWire is for licensed rescues, shelters, and animal control. We do not feature breeders, brokers, or pet stores.
What we run
Three slots of work, repeating every week.
Adoption storytelling, donor spotlight, and the rescue in front of us this week — on a rotation that compounds for your team instead of piling up in a queue.
Adoption storytelling
One pet, named, with the care need and the dollar ask — published the same week they arrive.
Donor spotlight
A featured donor on rotation each week, paired with the pet their dollars actually helped.
Impact recap + rescue of the week
A concrete need — food, litter, fosters, transport — with a local sponsor paired in.
Pets surfaced
Structured posting cadences that surface shelter pets up to 60% faster than ad-hoc content.
Free Google spend
Google Ad Grants applications and management for eligible 501(c)(3) rescues and shelters.
Creatively native, auto-published
Facebook, Instagram, TikTok, LinkedIn, and Threads — built native to each one. Once the rescue approves, every connected platform ships the bundle at the right posting window.
Built on what the ASPCA, Best Friends’ Digital Pawsguide, HeARTs Speak, and Maddie’s Fund already publish as best practice — so your team stops reinventing and starts compounding wins.
What we run
Five lanes of work, all in animal welfare.
Every engagement starts from the same menu. Pick the one that matches the gap you have this quarter; everything else stays in your back pocket.
How we work
A four-step rhythm that fits next to a real shelter schedule.
- 01
Find
A discovery call to match your team size, your region, and the pets moving fastest through your doors right now. No proposals built from a template.
- 02
Tell
We write and shoot the first 30 days of posts, in your voice, with your real pets. You see every draft before it ships.
- 03
Boost
Paid social starts small and only scales spend that returns an inquiry, a foster match, or a recurring donor. We track it.
- 04
Sustain
Monthly reviews, quarterly resets, and a publishing cadence your team can actually run without burning out forever.
Every step is documented in a shared workspace you own. No mysterious media buys. No retainer-shaped commitment you cannot pause a quarter.
Why it is free
Free to rescues. Funded by the audience that loves them.
WhiskerWire does not charge licensed rescues, shelters, foster networks, or animal control. The work is paid for from the audience side of the relationship — the same feeders, foster-fail crowds, and donors the posts are written for. Below is where the money actually comes from today and where it is going next.
Sponsored pet content
A small, persistent rotation of paid audience-development campaigns that pull new followers in around the pets we are already posting. No banners, no banner-tag posts — content with a sponsor underwritten in the caption.
Affiliate revenue
Chewy and Amazon Associates links threaded into the product posts the rescues ask us to draft (kibble, litter, parasite prevention). Same products you already recommend to adopters — just tracked and earning the rescue-facing work.
Brand partnerships
Selective collaborations with values-aligned partners: pet insurance, vet telehealth, DNA kits. Each one shaped around a real adoption-cycle story instead of a generic promo. We say no to anything that would not earn its place in your follower's feed.
Tiered packages, later
A paid retainer tier is on the roadmap for shelters with budget and a marketing lead who wants the same work under their own contract — never on the backs of license-eligible rescues who cannot pay for one.
How a post gets made
Three steps from your intake desk to a live post.
The same rhythm your team already runs, with the writing and the paid-social math handled off your plate. No retainer, no proposal, no onboarding portal you have to log into a second time.
- 1
Submit a pet
Drop one pet into the post builder with name, photo, and the line you would want a stranger to read. It takes about three minutes per pet.
- 2
We draft in your voice
Posts come back to you for review the same week. Same voice as your team, same vocabulary as your adopters. You see every draft — caption, hashtags, beats, audio pick — before anything ships.
- 3
Approve and we ship
A green light ships every connected platform at its peak posting window. A red light sends it back to us with your notes. The discovery call sets the rhythm; the cadence keeps it.
FAQ
The questions rescues always ask first.
Anything else you want answered before reaching out — just ask. We are a small team and we read every message.
Email a questionTell us about a shelter dog named today.
One discovery call, no proposal, no obligation. If we are not the right shape for your team, we will point you at two people who are.